Canadian loan leads.
Better-fit partnerships.

Connect your lending or financial business with Canadians exploring their next move. Build a lead partnership around your products, provinces, and capacity.

Talk partnerships ↗

For lenders, brokers, card issuers, and financial businesses.

Illustration of financial providers on a phone

Financial leads for the products you offer.

Tell us where your business can help. Product and province availability are confirmed during setup; an inquiry is not a guaranteed approval or customer.

Personal loan leads

Discuss installment lending, debt consolidation, and short-term borrowing inquiries. Share your amount ranges and the profiles your underwriting can consider.

Mortgage leads

For brokers and lenders serving home purchases, renewals, or refinancing. Define service regions and the mortgage scenarios your team can support.

Credit card leads

Connect with people comparing card products. Clarify the credit profiles, card types, and eligibility requirements that fit your offer.

Car loan leads

Discuss auto-finance inquiries and the regions you serve. Define the vehicle, applicant, and dealership requirements relevant to your business.

Better fit. From the first lead.

Agree on four essentials before going live.

Your market

Choose your provinces, territories, and supported languages.

Coverage & language

Your ideal applicant

Set loan amounts, income requirements, and credit criteria. Agree on what needs verification.

Product & eligibility

Fresh opportunities

Define lead age, duplicate windows, and checks for existing customers.

Freshness & duplicates

A pace that works

Start with a manageable cap. Set delivery hours and a clear way to pause.

Volume & capacity

Document acceptance criteria together before connecting a live feed.

A delivery setup your team can use.

Connect the workflow

Discuss API/webhooks, email, or CRM delivery. Agree on the fields and format your system needs.

Test the full journey

Check a sample payload, acceptance responses, duplicate handling, failure alerts, and a safe retry process.

Measure what matters

Review accepted inquiries, successful contacts, applications, funded outcomes where relevant, and acquisition cost.

Integration options and data access depend on the agreed partnership. Confirm technical requirements before starting development.

Know what you’re buying.

Compare commercial terms alongside the price. These definitions make proposals easier to discuss.

Payment per lead
A fee for an inquiry meeting agreed acceptance criteria. Define required information, invalid-lead handling, and when the charge becomes final.
Payment per action or revenue share
Payment tied to a specified event or revenue measure. Agree on event reporting, reconciliation, attribution, and any adjustments.
Exclusive or shared distribution
Specify whether an inquiry is delivered only to your business or may be distributed to others, and under which conditions.
A practical pilot
Agree on a starting cap, duration, reporting cadence, and a review date. Use actual results to decide whether to change targeting or volume.
Ask for a proposal that names the details.

Pricing, minimum commitment, accepted provinces, lead criteria, delivery method, exclusivity, validation rules, and support contacts should all be clear before launch.

Let’s start with your business.

  1. Share your requirements

    Send your company website, products, service regions, and the kind of customer your team can help.

  2. Build the proposal

    Discuss targeting, commercial terms, data handling, delivery, and an initial volume cap.

  3. Test, then launch

    Confirm the connection and reporting. Review the pilot together before increasing volume.

What to include in your first email

Business name and website · Contact role · Product types · Provinces · Expected weekly volume · Current CRM or integration

Email [email protected]

Send business requirements only, not applicant files or personal financial information.

Partnership questions, answered.

What is the CreditNest lead buyer program?

CreditNest connects participating financial providers with Canadians exploring borrowing and other financial products. A partnership defines which inquiries fit your business, how they are delivered, and how performance is measured. Your business remains responsible for its own eligibility checks and lending decisions.

Which Canadian financial leads can we discuss?

Personal loan, mortgage, credit card, and car loan inquiries are listed in CreditNest’s partnership offering. Availability depends on the product, location, credit profile, and current campaign supply. Share your criteria so the team can assess fit.

How much do Canadian loan leads cost?

There is no single price for every inquiry. Product, targeting, volume, exclusivity, and delivery model affect the proposal. Discuss payment per lead, payment per agreed action, revenue share, or a hybrid arrangement, and define acceptance and billing rules before launch.

Can we choose provinces and borrower criteria?

Discuss province coverage, loan amount, income range, and credit profile where relevant to your product. Confirm which fields can be used for filtering, how they are collected, and what happens if a required field is missing.

Are leads exclusive or shared?

CreditNest’s published program describes exclusive, semi-exclusive, and shared flows. Confirm the precise definition for your campaign, including whether a person may contact other providers independently. Exclusivity does not guarantee conversion.

How are leads delivered?

Discuss API or webhook delivery, email, or a supported CRM integration. Agree on field mapping, authentication, acknowledgements, retry behaviour, and what happens during downtime. Run a test before accepting live traffic.

Can we limit volume while we test?

Discuss daily or weekly caps and a pilot with a defined review period. Set an internal owner for delivery issues and agree how to pause traffic. Scale after evaluating contactability, fit, conversion, and your team’s capacity.

What should we check about consent and data?

Before launch, review the proposed customer journey, what information is collected, the permission to share it, and your permitted uses. Agree on data retention, access, deletion requests, and responsibility for customer questions. Avoid sending personal applicant information in an initial partnership email.

We have traffic rather than lending products. Which program should we use?

Start with the affiliate program if you publish content or run approved campaigns and want to refer visitors. Use the partnerships route if you want to receive inquiries for your own financial products or discuss a business integration.

Build your next partnership.

Tell us where your business can help Canadians.

Talk partnerships

Use CreditNest online, or download the app.

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